The AMA-DC M Awards selects the top marketing initiative from each of the following award categories:

    Marketing research
  1. Qualitative Research Project
  2. Quantitative Research Project
  3. Mixed Methods Project
    4. Corporate Identity
  4. Logo Design
  5. Corporate Identity Program (three or +)

    6. In addition to the award categories listed above, the AMA-DC Chapter will present several special recognition awards. (DO NOT submit an entry for these awards).


    The M Awards entry receiving the highest score by the judges, regardless of award category, will receive this award. Judges will score each entry based on:
    • Effectiveness
    • Creativity
    • Return on Investment


    The AMA-DC Board and all active volunteers will select one AMA-DC member based on:
    • Leadership
    • Commitment
    • Results Produced

    marketing campaigns
  6. Integrated Marketing Campaign - Consumer/Retail
  7. Integrated Marketing Campaign - Business to Business
  8. Integrated Marketing Campaign - Nonprofit/Government
  9. Integrated Marketing Campaign - On a Shoestring Budget
    10. direct marketing campaigns
  10. Print as the main focus
  11. Electronic as the main focus
    12. Marketing Collateral - Printed
  12. Product/Service/Company/Organization Brochure or
    Catalog (single)
    13. Multimedia and Computer-Based Marketing
  13. Web site
  14. Interactive/Multimedia Marketing Presentation
  15. Animation
  16. Internet Marketing Campaign
  17. Video
    18. Public Relations
  18. For Profit Campaign
  19. Non-Profit Campaign
    20. Investor Relations
  20. Annual Report
    21. Advertising
  21. Newspaper
  22. Outdoor
  23. Magazine
  24. Radio
  25. TV
    26. Promotional Items
  26. Exhibit
  27. Promotional Item
  28. Trade Show and Special Event
  29. Display
  30. Special Event

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